Case Study



Fanbods



Fountain Tire, founded in Edmonton, Alberta, in 1956, has been a community staple for decades. To reaffirm their local roots, employees showcased their support for the Edmonton Oilers by painting their bodies. We created a unique typeface using the painted bodies of 45 Fountain Tire employees, enabling fans to send customized cheers to the team through a dedicated interface. As the group creative director, I led the initial stages of this idea and helped to successfully sell it to the client. 
Role
Group Creative Director

Agency

FCB Toronto

Client
Fountain Tire
Recognition
AToMiC Awards
Clio Sports
CMAs
Epica
Marketing
MIAs
Strategy
Applied Arts





TV
Radio

Making the typeface


Live activation