Hüman Coupons
How do you get as many people as possible to a new IKEA opening? You turn them into coupons. Not only did this blow IKEA’s objectives out of the water (attendance by 45%, and sales by 42%), it also created a traffic jam in Vancouver.
Art Director, Designer
Agency
Leo Burnett
Client
IKEA
Communication Arts
ADCC
Effies
One Show
Clio
Promo Awards
Sharks
Atomic Awards
Marketing Awards
Applied Arts
Media Innovation Awards