Hüman Coupons



How do you get as many people as possible to a new IKEA opening? You turn them into coupons. Not only did this blow IKEA’s objectives out of the water (attendance by 45%, and sales by 42%), it also created a traffic jam in Vancouver. 
Role
Art Director, Designer

Agency

Leo Burnett

Client
IKEA
Recognition
Communication Arts 
ADCC 
Effies 
One Show
Clio 
Promo Awards 
Sharks 
Atomic Awards 
Marketing Awards 
Applied Arts
Media Innovation Awards